Naming events that survive a reorg
A vocabulary for properties that outlast the team who invented them, including the verbs we refuse.
The Kernel
Notes from the margin, not a content calendar.
These pieces accompany the sittings. They are written when a cohort trips over the same stone twice.
Why retention curves flatten on day three
Onboarding debt, blended cohorts, and the flatten that is not a mystery.
The quiet cost of duplicate funnels
Two paths, one name, and a conversion rate that belongs to nobody.
Reading crash-free sessions without vanity
A calm session is not a completed job. Pair store vitals with product facts.
When not to trust last click
Identity graphs, paid overlap, and the sentence “we do not know” used as a professional tool.