Programmes

Rooms for people who already ship.

Each programme assumes you can open a warehouse or an analytics workspace. We teach judgement in App Analytics, not which button reveals a chart.

Colourful analytics dashboard on a monitor

Flagship · twelve weeks · £1,840

Cohort Retention Studio

Cut, decay, and defend retention so a board slide cannot hide a hollow D7. The sitting most product leads take.

Open the full syllabus
Charts and reports arranged on a table

Six weeks · inside The Briefing or a later atelier

Event Taxonomy Atelier

Build a naming convention that survives a reorg. You will retire duplicate sign-up events and write a property dictionary your engineers can refuse to violate.

A printed line chart beside a notebook

Four-day intensive

Funnel Integrity Intensive

Trace a conversion path until every step is a distinct fact. The work is slow on purpose: most “leaks” are naming collisions, not missing features.

Server graphs and metrics on a dark display

Five seminars

Mobile Session Diagnostics

Read crash-free sessions, ANRs, and cold starts without vanity. We pair store consoles with product events so a smooth session is not mistaken for a completed job.

Person reviewing documents and a laptop at a desk

Eight weeks, reading-heavy

Attribution Ledger

Last-click habits, paid overlap, and the unfashionable work of saying “we do not know” when the identity graph will not support the claim.

House style

Instrumentation as a craft

A studio essay on where events should be born — in the client, the server, or not at all. Complements every sitting above.

Read the instrumentation page